Jack Daniel’s White Rabbit Saloon

The folks at Brown-Forman have a good problem – when you’re the people behind the world’s biggest American whiskey, what new products do you make? They could happily continue selling nothing but regular Old No.7 (Jack Daniel’s to the layperson) but instead they produce quite a range of limited editions.

This year they’ve decided to put out something a bit different for Mr Jack’s birthday month (they’ve claimed September in his name) – a higher strength bottling of Jack Daniel’s celebrating the opening of The White Rabbit Saloon, Lynchburg’s former go-to bar which has now sadly closed. First proprietor: one Mr J Daniel…

The folks at B-F have put together this video to explain a bit of the history:

Anyways, the whiskey is available up on our website now and is proving popular with JD collectors and drinkers alike. It is very pretty…

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