Browsing Posts Tagged: Jim Beam

Celebrity spirits – pet project or moneymaker?

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Celebrity spirits

George Clooney, Matthew McConaughey, Mila Kunis and even Danny DeVito. Are stars attracted to spirit brands because they believe in the product, or just the money? Early in the film Lost in Translation, Bill Murray’s character,…

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What is bourbon? A guide from The Whisky Exchange

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What is bourbon? That’s Jack Daniel’s, right? Whiskey? Something to do with rye? Well, yes to all three, actually. Very simply, bourbon is a mixture of grains, ground up, mixed with water and heated, fermented…

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