Continuing our trilogy of blog posts on noteworthy whisky press releases, let’s have a bit about the new Gold Bowmore:
In contrast to Whyte & Mackay’s media-savvy pi$$-taking audaciousness, as discussed in my previous post and here, this press release is rather more of the preachy, hype-driven old school of whisky PR, where every new release is the most massively earth-shattering whisky ever released (until the next one):
TAGS:Day 10: A Kick In The Ballochs…
Aftermath: Hannibal before his Calmac fry-up
Bang on 7am and our alarm clock blasts into action, as welcoming a sound as a prize festival bottling smashing on a stone floor and the accompanying ‘yelp’ of despair. Last night was our ‘big night out’ and boy, we were all paying for it this morning. As the memories started returning to our hazy heads, it became apparent that both Murdoch and Hannibal had found temporary ‘accommodation’ on, respectively, the bathroom floor and the green of the local golf course.
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Tim's belly trying to escape out the bottom of his shirt
Jeepers, these tastings just keep getting earlier and earlier! The alarm goes off at 7.30 and we’re blearily making tea and filling bowls of sugar puffs before leaving at 8.45 to our first tasting at Bowmore.
Last year’s festival bottling wasn’t our favourite by a long way so we were hoping for something a little bit more exciting this year. The tasting was a run through the distillery’s differing styles of whisky and use of cask- 3 different types of maturation examples; Bourbon, Sherry and Limousin oak, used predominantly for Bordeaux.
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