Jeff on: NAS whisky – Diageo speaks out"A lot of the comment is driven by hot-headed ignorance", coming from a guy who, just recently, DENIED that NAS was born out of necessity and, instead said it was about "running out of numbers"? It is to laugh!
“Morgan believes the trend for dropping age statements is partly down to “the relentless drive for innovation in the single malt category where every week there have to be new offerings”. He adds: “Frankly it’s less about running out of stock, than running out of numbers.” http://www.thespiritsbusiness.com/2014/07/will-consumers-embrace-no-age-statement-scotch/2/
We're supposed to now trusts the new, completely self-contradictory, message about age, that it matters only when the industry wants to talk about it (with age statements), but that it's irrelevant when it comes to NAS? Nick and Co. need to take their Ph.Ds back to the marketing drawing board on that one. Posted on: 27 March 2015
Stuart on: NAS whisky – Diageo speaks outRichard, just to clarify: I deliberately didn’t mention Dark Storm because it was a travel-retail-only product, ie it wasn’t an official UK release. Posted on: 26 March 2015