Whisky press releases. There are several super-efficient whisky blogs and sites on t’interweb that post them up long before I’ve even read them. However, it has to be said that the vast majority of these releases are profoundly dull, so I normally pick and choose only the particularly noteworthy or exclusive to chat about.
But today I find not one, but three press releases hopping around in my inbox just begging to be commented on. Cue a trilogy of short but sweet blogposts…
First up is the startling news that Whyte & Mackay are pimping out Richard Paterson for long weekends! Yes, it seems that any old oligarch finding £20k down the back of the sofa can have an cosy three-day, one-on-one ‘service’ from The Nose himself, who will spend time getting to know the customer (not biblically, obviously) and create a special bottle of whisky based on his resulting insight into their tastes and personality.
Now, I’m already on record as an admirer of both RP himself and Whyte & Mackay’s new blitzkrieg PR strategy. So I have to confess that while I’m cringing at the thought of poor Richard having to hang out with the sort of ghastly, bling-festooned, ignoramuses that will ‘buy’ his services, I’m also insanely jealous of those very same ignoramuses. It’s likely to be another PR triumph but it’s just NOT FAIR.
Anyway, the PR release itself is fantastic, so I’m including it below. It’s worth reading for the last line alone:
‘Anyone interested in ‘buying’ Richard Paterson should contact [email protected]ay.com’
Click to read Richard Paterson For Sale.
Whyte & Mackay, we salute you.
Stay tuned for the next PR release in my Trilogy…