Bruichladdich X4: Exclusive Picture

An advance press release for the much-debated Bruichladdich X4 white dog - sorry, ‘Islay Spirit’ – has found its way into my inbox, so I thought I should share.  I’ve had to type it out as I can’t copy the text from an image file, but it’s probably better this way as much of the text on the file I have is SHOUTING IN BLOCK CAPITALS!  I THINK WHOEVER PUT IT TOGETHER MUST HAVE BEEN VERY EXCITED ABOUT THE WHOLE THING!!!

“X4: TRUE ISLAY SPIRIT

A traveller to the Hebrides in 1695 wrote one of the first ever whisky tasting notes.  The whisky was “…Four times distilled, and by this the natives is called Usquebaugh-Baul…[that is] usquebaugh, which at first taste affects all the members of the body; Two spoonfulls of this last liquor is a sufficient dose; and if any man exceed this, it would presently stop his breath and endanger his life.”

Bruichladdich X4: Not Vodka

Bruichladdich X4: Not Vodka

Usquebaugh-baul, pronounced ‘oosh-ker-vah-voll’ translates from the Gaelic as ‘perilous whisky’.  Distilled four times to a strength of around 90% ABV (180 proof) you can see how it got its name.  With a tasting note like that, and naturally inquisitive, head distiller Jim McEwan was intrigued enough to see what the long-forgotten, four times distillation would give.  The answer is – exceptional purity.  This clear, unaged spirit, distilled from malted barley the usual way in Bruichladdich’s tall, elegant pot stills – and then distilled twice again – has substantial flavour compared to other commercially produced white spirits.

Aqua vita, vodka, eau-de-vie, aquavit and whisky all share one thing: they mean “water of life”.  If you want to know the whisky our Hebridean forefathers drank – this is it.  Clear, strong, pure, flavoursome spirit – straight off the (illegal) still.  Today, new spirit must be three years of age before it can be called whisky.

In 1695 they didn’t wait.

[Editor's Note: The remainder of this press release has been reproduced in its original format to preserve its hyperbolic comic effect]

  • ALC./VOL RESPONSIBLY REDUCED AT BOTTLING TO 50% WITH ISLAY SPRING WATER.
  • UNIQUE SPIRIT: FIRST QUADRUPLE POT STILL DISTILLATION IN 300 YEARS.  FROM 100% BARLEY, STRAIGHT FROM THE STILL.
  • SMALL BATCH RELEASE; 6000 BOTTLES ONLY FOR FIRST BATCH – TO BE FOLLOWED BY FURTHER SMALL BATCH DISTILLATIONS.
  • PUREST ISLAY SPIRIT FROM UNIQUELY TALL, NARROW-NECKED STILLS.
  • FLAVOUR AND TEXTURE: LIGHT CITRUS AND MIXED NUT NOTES – COMPLEX AND FLAVOURSOME WHITE SPIRIT WITH EXTRA TEXTURE.
  • SUPER-PREMIUM CONTEMPORARY PACKAGING.
  • QUADRUPLE-DISTILLED: THE ULTIMATE PURE SPIRIT FOR PROGRESSIVE COCKTAIL MIXOLOGISTS – PURE, RARE, POT-STILL DISTILLED AND ARTISANAL, AS OPPOSED TO THE USUAL HIGH-VOLUME INDUSTRIAL COLUMN-STILL WHITE SPIRITS.
  • “WHISKY” AS OUR FOREFATHERS KNEW IT.
  • UNPEATED BARLEY, DISTILLED AND BOTTLED ON ISLAY.”

So, there you have it:  Genius innovation or just another fancy vodka?  Comments welcome.

Posted in Scotch Whisky, Whisky News
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